The Tyrepower Group was formed in 1977 by ten independent tyre retailers. Tyrepower was founded to offer the consumer the flexibility, savings and value of an independent dealer network and now has grown to be the largest independent tyre retailer in Australasia.
Tyrepower is recognised by many of the largest manufacturers as a primary distribution channel in Australasia. They enjoy preferential buying arrangements with industry trade names such as:
Tyrepower is also the largest independent retailer in New Zealand. The Group is recognised by the major tyre manufacturers as an integral part of the tyre industry in New Zealand.
The focus of all Tyrepower stores is to provide knowledgeable and friendly customer service which will see Tyrepower become Australasia’s biggest and most respected tyre retailer.
Building the functionality to be able to look up all makes and models of tyres from within the website has greatly assisted process flow. Implementing a detailed ‘Search for Store’ functionality made the experience user friendly.
Implementing integration between the File Maker Pro internal systems to the website ensures all information is current and up to date.
We also developed a digital strategy campaign that was based on finding the optimal return on investment. This included a combination of social media, video marketing, search engine optimisation and pay per click campaigns with key regions in Australia.
October 23, 2015