Shortcuts is the leading global standard in smart salon technology, working with over 14,000 clients worldwide. They are tailored to suit the needs of clients—from large franchise chains through to single site businesses in the hair, beauty, spa, clinic, school industries.
Constantly updating their products to meet the changing needs of the market, our software is supported by the largest research and development team in the industry.
Shortcuts technologies are currently used in 45 countries around the world. Having a leading edge and fully responsive web solution was a critical need for shortcuts. Using the latest technology, we developed this web solution for every device on the market to ensure that it perfectly scales for optimal conversions. Also, we use a structure that offers greater prominence in search engines and provides high-quality ratings.
Shortcuts’ immediate challenge was to present their software product in an enticing way to encourage salon owners to invest in a software system that can drastically overhaul administration operations. To do this, we knew that we had to take cues from the beauty industry and needed a fresh aesthetic that emphasises elegance without being overly complicated.
As a result, site navigation is bold and easy to follow. We needed to make sure that UI/UX is clean and easy to follow as a large percentage of online users browsing the site are using tablets and mobile devices.
Solutions are segmented by industry; case studies justify the ROI and there are also clear calls-to-action to encourage users to participate in webinars and other promotional activities.
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October 23, 2015