Dr John Ferguson is an oral and maxillofacial dental surgeon in Melbourne with a specialist interest in dental implant treatment. He runs his own private practice in Box Hill and he also consults with patients at a branch practice in Bulleen.
Dr John Ferguson’s immediate challenge with his website was to showcase his core services and specialities without confusing potential patients with excessive use of medical jargon. Also, the site structure needed a revamp to align with current industry preferred practice for search engine optimisation and other development considerations.
To match Dr John Ferguson’s branding and professionalism, we opted for a premium web design that uses a combination of original photography, quality stock imagery as well as a colour palette that emphasise a calm, relaxing motif.
Also, UI/UX incorporates phone number and contact details prominently. We wanted to ensure that there were plenty of calls-to-action to ensure that users browsing the site have ample opportunity to get in touch and arrange a formal consultation.
As part of an ongoing commitment to on-page SEO, we re-developed the site structure, created new pages and added new content for Dr John Ferguson’s specialist services. It was important for us to provide professional copy content while also being mindful of the target audience. There is a good mix of technical explanations and generalised details to ensure a decreased bounce rate.
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October 23, 2015
Dr John Ferguson