September 2017

We Are Web > 2017 > September

“A satisfied customer is the best business strategy of all” is the foundational philosophy of the most successful businesses. Good customer relationships equate to a good bottom line. Investing time, money and energy into satisfying your customers pays off in the short and long term through the continuing benefits of having a good reputation.   The advent of cloud-based technology has given businesses more opportunities than ever to develop meaningful interactions with their customers and...

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Congratulations!  You’re at the beginning of an exciting adventure as an entrepreneur. If this is your first venture as a business owner we can help you with some beginner tips. Forewarned is forearmed – learn from those who have experience. Beginning your start-up with the right infrastructure and strategies in place will avoid costly corrections down the track.    The right legal framework and a business plan Start your business by registering your...

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Generally, Local SEO (Search Engine Optimisation) refers to using geographical keywords to help local customers find you. Specifically, Local SEO describes the techniques businesses can use to optimise their websites to achieve a higher search engine ranking in search engine results pages. Having Trouble Attracting Customers? Are you using local SEO techniques to help customers find you? Is it getting more and more difficult for your business to...

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There are many demands on your time as a business owner.  You have competing priorities and lots of compliance deadlines clamouring for your attention.    You’d rather be working in your business but administrative obligations find you spending more and more time working on your business.    Accounts payable and receivable, human resources, payroll – these are all aspects of your business that require your ongoing attention so that you know exactly what’s happening in...

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E-commerce continues its massive growth and your business must have a high-performance platform to attract online customers and help them to buy from you. Consumer behavior has well and truly changed – people no longer distrust online financial transactions like they once did. Current estimates predict online retail to surpass $24 billion in 2018. Getting online to buy something has becoming second nature. The imminent arrival...

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You have a website for your business.  But are you using it to its full potential?  Websites used to be considered an online version of your business card.  They allowed people to check you out, to confirm that you were a legitimate business.  Many businesses figured that this was enough and they haven’t subsequently spent much time doing anything with their sites – does this sound like you?  If so, then you are overlooking a huge opportunity to maximise your...

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